Zabra x KMSKA: partners in art and community
An imposing sculpture by American artist Charles Ray adorns the reception area of real estate developer Zabra’s headquarters in Ghent. The decision to display this work here reflects both the Brantegem family’s passion for art and their social engagement. Both qualities were decisive for CEO Laurens Brantegem in establishing a long-term partnership with KMSKA.
“As a property developer, we are surrounded by architecture every day—which for us is a legitimate art form,” Brantegem explains. “And the KMSKA building alone is inspiring in that regard: the renovation of the historic section combined with the contemporary architecture of the new wing is impressive. In our own projects, we also weave old and new buildings together in a fresh way, always prioritizing sustainability and quality of life.”
Brantegem also particularly admires the museum’s innovative and ambitious drive. “The museum dares to innovate without compromising authenticity. The KMSKA team consistently manages to surprise and captivate. You can feel their ambition, you see in everything how high they set the bar, and that aligns perfectly with Zabra.”
Large View over the Rooftops of Ostend - James Ensor, 1884.
A unique cultural experience
“As a partner, we experience unique moments in the museum, immersed in art and culture. For example, there was a walking dinner throughout the museum. Artist-in-residence and chef Matthieu Beudaert drew inspiration from several works and created dishes that reflected them. By Anish Kapoor’s deep blue disc, we enjoyed a stunning plate where the blue color was echoed in the sauce. Experiencing something this unique is truly inspiring.”
Brantegem also chose to partner with KMSKA because of the completeness of the partnership package. For Zabra, the museum is an ideal place to host guests. “The museum allows us to bring our business network together in a unique setting. We organize gatherings regularly, both for our team and for business partners and clients. This year alone, we are hosting three unique events here, something that is only possible as a KMSKA partner,” Brantegem explains.
Ostend skyline as a playful nod
Brantegem poses in the museum beside a painting by Ensor: 'Large View over the Rooftops of Ostend'. The work makes him reflect on the impact of the projects Zabra develops. “The museum team chose this piece for the photo moment, and I find it quite fitting. When you compare Ensor’s historic Ostend skyline with today’s fully built-up coastline, you see how much buildings influence lives and landscapes. That’s why, for our Zeeland residential project Waterzande, we deliberately choose architecture that allows wide sightlines between the project and the water. Not a solid wall of apartment blocks; if you look at it this way, we aim for an Ensorian style,” he laughs.
“It is crucial for the quality of life in residential areas to provide green spaces and places for social interaction. This is achieved through thoughtful placement of homes, nature, appealing dining options, and optimal accessibility. The same applies when developing industrial zones. We always ensure that there is space between companies for encounters, for inspiration. People and businesses need each other to grow and to make an impact.” In doing so, Brantegem also highlights a striking parallel between Club Fouquet and Zabra’s corporate culture.
